goingtothemax.ca is a social contesting site created for the Atlantic Lottery Corporation as part of the promotion for their new Lotto Max lottery. At four different contest locations throughout the maritimes, participants were able to get in line to hop in a giant zorb ball with a partner - helmet cams and all, and ride through a course while filming the whole thing. When the participant left, they were handed a goingtothemax business card with their own URL. The intention is to build traffic and stiff voting competition.
Some people leveraged twitter and facebook to receive amazing amounts of votes. What a fantastic project.
Following the rides, the videos were assembled and input in to the system for public voting. Certain rules applied to the voting system. Both the contest and website.
The website incorporates a simple and friendly video upload system, managed voting and commenting as well as a ranking display of videos / votes. We presented the videos in a custom LottoMax branded video player as well.
Light and agile, this easy to navigate website has set a great bar for future contesting ideas and web community participation.